Identity Our members receive the international Expert identity, thus joining forces with thousands of colleagues all over the world. Professionalism We support our members through central organisations, creating and supplying central support functions which will help them to perform better in the local market place. Joint working groups of members and staff ensure that our organisations are guided by people in day-to-day contact with consumers. Information Direct communication lines with headquarters of major suppliers and day-to-day contact with consumers enable us to remain in constant touch with realities of present and future markets. We co-ordinate market research at global, European and national levels and exchange information at shop level through direct comparisons with member colleagues.