Sales promotion and advertising A common image creates a strong impact at consumer level when it is subsequently supported by common sales promotion, merchandising and advertising activities. Internal and external agencies produce television commercials, radio commercials, merchandising material, advertisements, folders and brochures and offer support programmes. These efforts have led to an excellent recognition rate for the Expert name. Administrative support Administrative support starts from central ordering systems and central payment systems, and can extend to take over a member’s complete business administration. In some countries our members are directly “on line” with our central organisations and use automatic ordering systems. Financial services Most of our national organisations cover the delcredere risk of our members, and offer leasing and rental support programmes, insurance services and consumer credit card systems. We exchange financial information in our anonymous system for comparisons between individual stores.