IT STARTED IN 1967
History Expert International

HISTORY

IT STARTED IN 1967

We set out to provide services to a network of retailers so they can better deliver quality electronics, appliances and solutions to consumers. That is still at the heart of what we do.

RELEVANT TODAY AND IN THE FUTURE

CHANGED WORLD

New technologies are inspiring new consumer behaviors and have created a retail landscape that is both complex and exciting. With one foot in the present and the other in the future, we act today and build for tomorrow.

HISTORY

MILESTONES

1967

WE WERE FOUNDED BY GUNNAR NYGREN

1971

The Expert Brand was established

2020

TODAY OUR GROUP HAS A RETAIL TURNOVER ABOVE 15BN

STRATEGY

WE THINK & ACT FOR THE LONG TERM

Focusing on sustainable, profitable business is in our DNA. We achieve this by focusing on our ambition to be real and relevant in all relationships we engage in; with our consumers, within the group and with the partners we work with.

REAL

OMNICHANNEL

We let go of fixed ideas to create solutions that truly help people when they need it. We do the same in our omnichannel strategy. We believe in physical stores, we believe in digital and we believe in the powerful combination of the two.

ADDING VALUE

DEVELOPING THE GROUP’S BUSINESS

We embrace and leverage the diversity of our group, while at the same time focusing on where we can add value by working as one unit, whilst developing business relationships with the leading suppliers in our industry.

Expert International logo

STRONG TRADEMARK

EXPERT

The Expert brand is associated with competence in our industry and amongst consumers. The Expert Group is the trademark owner, develops and protects it while delivering retail services to all countries.

MEET US

AMBITION: REAL & RELEVANT

Retail is in our blood. This means we go above and beyond for people - our retailers, suppliers, and customers - to create solutions that are relevant. We do not cling to fixed solutions, we create what is needed, when it is needed, for those who need it. We bring our real selves into our work and we strive towards constant relevance. Every day. Now and in the future.

PURPOSE: WE MAKE 1+1=3.

We go surpass professional service as well as being down-to-earth, committed, and caring. We are part of the same family and act and think long-term, whether that is in terms of innovative solutions or business relationships. Every day, when we go to work, it is to make sure that all of us are thriving - today and tomorrow.

42,264

PEOPLE AT EXPERT GROUP

22

COUNTRIES

1967

YEAR OF ORIGIN

TEAM

THE INTERNATIONAL EXPERT TEAM

Expert International exists to represent the interest of all countries within the group. With a small and competent team in Zug, Switzerland and Zagreb, Croatia, we focus our efforts on adding value to the group in a pragmatic and cost-efficient way.

OUR SUPERVISORY BOARD

GOVERNANCE

OUR SUPERVISORY BOARD

Expert International is owned by countries in the group, and the members of the Supervisory Board represent the countries in the management of the company and the group.

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