A special year is about to begin for expert International: The group will be celebrating its 50th anniversary in 2017 and with it an international success story.
Today, expert International is active in 19 European countries and in South Africa. The companies operate under the name expert in 18 out of 20 member countries.
“This high level of brand identification is unique among the groups in our industry,” says expert International’s Managing Director Dieter Mathys proudly. The growth figures speak for themselves as well: Over the last few years the Group has grown by 68% through organic growth, mergers in existing countries and the integration of new countries.
This is reason enough to celebrate the anniversary year 2017 in style. Numerous attractive promotions are planned in all countries. A common anniversary logo was developed and forms the key visual style. The highlight of the anniversary will be a gala event in Athens on 1 June 2017.
How it all began
Expert International was founded on 16 October 1967 by purchasing associations from Germany, Sweden, Denmark, Finland, Switzerland and the Netherlands. The idea behind the merger is just as relevant today as it was then: “With a common brand, we are simply stronger and better prepared for the challenges of the future,” explains Dieter Mathys. The fundamental values, which form the basis for the success of the expert International Group, have not changed either: “The focus is on the entrepreneurial spirit of independent traders and the associated boldness, diligence and customer proximity,” emphasizes Dieter Mathys. This is how we have been able to successfully master challenges such as the transition from classic, stationary to multichannel business. In future, the focus will clearly remain on strengths typical of expert: competent, individual advice and first-class service. Dieter Mathys is confident: “This means that we are ideally prepared – at least for the next 50 years!”
The expert International Group is continuing with its European expansion: The latest member is Slovakia, where expert has obtained a strong partner with the successful NAY chain.
NAY is the strongest player in the Slovakian market with 36 specialist stores, an annual turnover of 180 million euros and around 1,000 employees.…
The chain is also very successful with its customer loyalty program: the customer card is currently being used by around 860,000 people. According to Dieter Mathys, Managing Director of expert International, “Such a number is only possible with outstanding quality. We are very pleased to have entered into cooperation with NAY, another top partner in our Group.”
What’s more, this cooperation provides other benefits: NAY also owns the Czech Electro World chain, which is therefore now also a part of the expert International Group. Thanks to this integration, expert has not only entered a new country, but is also strengthening its market position in a country where it already has a presence.
On 1 January, 2017, expert in France will be getting some support from a strong group: The Ubaldi Group, which is the undisputed number one in the south-east of France, will be joining expert.
Ubaldi.com currently operates 12 specialist stores with a wide range of products and a very successful multi-channel approach.…
The portfolio includes traditional electrical products, such as entertainment media, household devices, IT and gaming products, as well as complete range of furnishing offers, from furniture and kitchen equipment to garden furniture and even toys. “We are very pleased to have been able to integrate this very strong regional partner into the expert Group. Ubaldi.com fits in perfectly without quality strategy, which focuses on outstanding service”, said expert International Managing Director, Dieter Mathys.
Ubaldi.com is currently drawing a lot of attention with a new multi-store concept in Nice, which presents the entire world of furnishings to customers in a very impressive way. Cutting edge solutions within the store infrastructure and innovative presentation methods create a shopping experience that is unique within the sector. “This new shop concept is really impressive and a real trendsetter for bricks and mortar retail in the future. It could turn into a role model for the entire expert International Group”, according to Dieter Mathys.
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