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Expert Group New Partnership with Comfy Ukraine 2024

Expert Group New Partnership with Comfy Ukraine

The Expert Group announces its strategic partnership with Comfy, a leading Ukrainian retailer in all key product areas.

The partnership officially commenced on January 1st, 2024.

Comfy was founded in 2005, has about 25% market share, and has more than 100 stores throughout 52 Ukrainian cities. Since 2010, Comfy has been transitioning into a successful omnichannel format centered around the needs of its consumers.

„We are very pleased to welcome Comfy to the Expert Group. Having gone through an impressive omni-channel transformation in recent years, we see a strong fit with the strategic objectives of the Expert Group, and believe the new relationship will be of benefit to both parties“, says JENS STROEMNES, MANAGING DIRECTOR AT EXPERT INTERNATIONAL

More about Comfy 
COMFY is the first omnichannel retailer of household appliances and electronics in Ukraine. The company is a leader in sales volume and efficiency in the industry. As of January 1, 2024, the COMFY network has 102 stores , and the website is consistently among the Top 5 largest online players in the Ukrainian market.

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