The expert International Group is continuing with its European expansion: The latest member is Slovakia, where expert has obtained a strong partner with the successful NAY chain.

NAY is the strongest player in the Slovakian market with 36 specialist stores, an annual turnover of 180 million euros and around 1,000 employees.

The chain is also very successful with its customer loyalty program: the customer card is currently being used by around 860,000 people. According to Dieter Mathys, Managing Director of expert International, “Such a number is only possible with outstanding quality. We are very pleased to have entered into cooperation with NAY, another top partner in our Group.”

What’s more, this cooperation provides other benefits: NAY also owns the Czech Electro World chain, which is therefore now also a part of the expert International Group. Thanks to this integration, expert has not only entered a new country, but is also strengthening its market position in a country where it already has a presence.