NEWS & PRESS
Expert SE demonstrated a great show at IFA Berlin 2022
Expert SE, our partner from Germany, participated in this year’s edition of IFA Berlin, one of the world’s top events for the consumer and home electronics industry that took place from 1st to 6th of September after a three-year break.
With five days of trade, six hours of show program a day and numerous lucky winners at Expert hall rally, moderator team consisting of Ben Peters and Lea Heiermann guided visitors through extensive Expert stage program every day.
This year, Expert SE was represented with an entire hall in Berlin Exhibition Centre where all visitors were able to experience their new Family Entertainment concept up close, try out a variety of products from all product categories and participate in a varied and colourful hall program which included SK Gaming, Sony and Lego, among others, who participated with exciting prizes for all visitors of Expert stage. Prizes consisted of Sony Play Station 5, espresso machine from Sage and one of five segway e-scooters.
As a part of Expert SE daily IFA stage show, Union Berlin FC player Lennart Grill played LEGO games against a true LEGO fan and, with selected LEGO technology vehicles, which accelerate just like the real ones thanks to a built-in motor, both opponents demonstrated great accuracy and secured great prizes.
Moreover, with “We Kendo better” new slogan for the 40th anniversary of Expert SE own brand Kendo, as a part of IFA 2022, brand’s new strategy and new products were presented at the Kendo booth in Expert Hall. Thanks to the cooperation with the organisation Plastic Free Planet, all new KENDO products are produced plastic-neutral and can still be offered in the entry-level and mid-price segment making it particularly attractive for the young target group.