Our Nordic partner, POWER, has made significant strides in a short amount of time. Through its discount program, MyPOWER, the company has amassed a vast customer base, with loyal customers accounting for almost half of its total revenue.

Recently, POWER ran its first campaign, offering an exclusive discount to MyPOWER members. The campaign was a huge success, with over 15,000 new members joining in Norway alone, a new record for the company. Lars Erik Viflat, who oversees customer relationship management and customer experiences across the Nordics, played a crucial role in this achievement.

Viflat is one of the driving forces behind MyPOWER, which has grown its membership base to over 1.9 million in under two years. Despite the challenges posed by the pandemic in 2020, the program was launched in record time and has been designed with the customer in mind. Unlike many loyalty programs, MyPOWER offers a two percent discount on future purchases, which has not gone unnoticed by customers.

According to Viflat, Norwegian customers currently have 46 million Norwegian kroner in their MyPOWER accounts, which can be used as a discount during the shopping seasons. He notes that there is a lot of potential for customers to save during this otherwise expensive time.

The key to the success of this loyalty program is the simplicity and the benefits it offers to customers. Customers can earn a discount balance through good customer care and a reward system, making it easy for them to understand and use. In fact, the company has received reports of customers who have used their discount balance to purchase items such as cookers, demonstrating the large sums that can be collected through the program.

Too many loyalty programs have complicated conditions and too few benefits, making it difficult for customers to understand and use them effectively, said Viflat. To overcome this challenge, POWER puts itself in the customer’s shoes and focuses on providing a customer-centric loyalty program that offers both good customer care and a reward system. This approach has not only benefited the company, but also its customers, as evidenced by the low cancellation rate of less than one percent.

In conclusion, POWER’s innovative and customer-focused loyalty program has played a significant role in increasing customer loyalty and customer turnover, making it a model for other companies to follow. By understanding the needs and preferences of its customers, POWER has been able to create a loyalty program that provides both value and benefits to its customers, resulting in a win-win situation for both the company and its customers.

Viflat reveals that there are big plans for the MyPOWER program going forward. The company will continue to develop and improve the program, making the benefits even better for customers. The goal is to get all customers who shop with POWER into the program, increasing the sum of money distributed to customers in the Nordics, which currently stands at over NOK 325 million.

In conclusion, POWER is committed to providing its customers with the best possible experience, and the MyPOWER program is just one of the initiatives aimed at achieving this goal. With continued development and improvement, the company is poised for even greater success in the future.

Viflat reveals that there are big plans for the MyPOWER program going forward. The company will continue to develop and improve the program, making the benefits even better for customers. The goal is to get all customers who shop with POWER into the program, increasing the sum of money distributed to customers in the Nordics, which currently stands at over NOK 325 million.

In conclusion, POWER is committed to providing its customers with the best possible experience, and the MyPOWER program is just one of the initiatives aimed at achieving this goal. With continued development and improvement, the company is poised for even greater success in the future.