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Talks with Roberto Omati, CEO of Expert Italy: Navigating Success, Innovation, and the Future of Retail

Roberto Omati CEO at Expert Italy

From Industry Passion to Phygital Innovation: A CEO’s Journey and Vision for Expert Italy – Roberto Omati

Join us as we delve into an exclusive interview with Roberto Omati, the visionary CEO of Expert Italy and a prominent member of the Board at Expert International GmbH. Roberto takes us on a captivating journey, sharing insights into his extensive experience in the industry and the remarkable path that led him to his current leadership role.


Take us through the journey that has led you to your current role.

It has been a long journey, always in the same industry, powered by a great passion for the product and from great commercial feeling by Technical Consumer Goods. In the beginning, my engagement was in sales but, a few years later, I had the opportunity to participate at the Auchan start-up in Italy, in the HQ, as responsible for the Technical Consumer Goods purchasing office.
These were eleven fantastic years, in which I received much knowledge, even at the human and professional experiences. This kind of experience allowed me to learn a lot and grow.

I joined Expert Italy, as commercial director of the Group, at the beginning of 2001. At that time the CEO of Expert in Italy was Carlo Alberto Lasagna. Together with him, I continued my professional growth; he has been a great master. In 2014 the board of directors of Expert Italy nominated me as CEO and on May 15th of the same year, I had the honor to be appointed as a board member of Expert International.

Roberto Omati, CEO at Expert Italy



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