expert International celebrates 50 years!

Zug/Switzerland, 06. June, 2017

expert International hosted a special event in Athens to celebrate 50 years of the group. As well as a big gala event, a business conference with strategic partners from the industry was also organised.

180 experts from all 21 member countries, as well as 60 representatives from the most important suppliers, accepted the invitation to attend expert International’s big anniversary event. But it wasn’t all partying in Athens: as part of the business conference, CEO Diether Mathys and Chair of the Executive Board Ciaran O’Reilly provided an insight into the successful development of the business over the last 50 years.

The current figures speak for themselves: with recent growth into Sweden, expert International is now doing business at 4,000 different locations in 21 member countries. Revenues total EUR 13.5 billion, making expert International the third largest electronics retailer in Europe. “In the last four years alone our revenue has risen by 68%. This is a result that we can all be really proud of,” emphasises Ciaran O’Reilly. But of course, the company can’t sit back and rely on past success. The focal question at the business conference was thus how expert International can bring the recipe for success from the last 50 years forward into the future.

Dieter Mathys is confident that the core values on which the success of expert International rests will continue into the future. “That doesn’t mean that we won’t develop. Topics such as digitisation and connectivity are right at the top of our agenda. And we’re going to put our all into transforming the Point of Sale into a full experience for the customer,” says Dieter Mathys. But ultimately, the human is the focus: “Humanity will beat technology!”

Donation to SOS-Kinderdorf

With that in mind, a special cooperation was presented as part of the gala event. For the anniversary, expert International completely fitted out 5 new houses for the SOS-Kinderdorf e.V. project in Greece with furniture and household appliances together with its industry partners. “Especially in the year of our anniversary we want to share our success with those who need help. The fact that we have been able to implement this together with our suppliers is a sign of the excellent, successful cooperation we enjoy. And for this we are very grateful,” highlights Dieter Mathys.

Kicking off the anniversary year: Expert International turns 50


A special year is about to begin for expert International: The group will be celebrating its 50th anniversary in 2017 and with it an international success story.
Today, expert International is active in 19 European countries and in South Africa. The companies operate under the name expert in 18 out of 20 member countries. “This high level of brand identification is unique among the groups in our industry,” says expert International’s Managing Director Dieter Mathys proudly. The growth figures speak for themselves as well: Over the last few years the Group has grown by 68% through organic growth, mergers in existing countries and the integration of new countries.

This is reason enough to celebrate the anniversary year 2017 in style. Numerous attractive promotions are planned in all countries. A common anniversary logo was developed and forms the key visual style. The highlight of the anniversary will be a gala event in Athens on 1 June 2017.

How it all began

Expert International was founded on 16 October 1967 by purchasing associations from Germany, Sweden, Denmark, Finland, Switzerland and the Netherlands. The idea behind the merger is just as relevant today as it was then: “With a common brand, we are simply stronger and better prepared for the challenges of the future,” explains Dieter Mathys. The fundamental values, which form the basis for the success of the expert International Group, have not changed either: “The focus is on the entrepreneurial spirit of independent traders and the associated boldness, diligence and customer proximity,” emphasizes Dieter Mathys. This is how we have been able to successfully master challenges such as the transition from classic, stationary to multichannel business. In future, the focus will clearly remain on strengths typical of expert: competent, individual advice and first-class service. Dieter Mathys is confident: “This means that we are ideally prepared – at least for the next 50 years!”

Expert International expands in Slovakia


The expert International Group is continuing with its European expansion: The latest member is Slovakia, where expert has obtained a strong partner with the successful NAY chain.

NAY is the strongest player in the Slovakian market with 36 specialist stores, an annual turnover of 180 million euros and around 1,000 employees. The chain is also very successful with its customer loyalty program: the customer card is currently being used by around 860,000 people. According to Dieter Mathys, Managing Director of expert International, “Such a number is only possible with outstanding quality. We are very pleased to have entered into cooperation with NAY, another top partner in our Group.”

What’s more, this cooperation provides other benefits: NAY also owns the Czech Electro World chain, which is therefore now also a part of the expert International Group. Thanks to this integration, expert has not only entered a new country, but is also strengthening its market position in a country where it already has a presence.