Annual General Meeting 2020: Expert Germany prepares itself virtually for the season

The Expert Annual General Meeting 2020 – originally planned in Dresden – was held virtually from September 21st till October 2nd.

At this year’s event, Expert Germany offered everyone involved an interactive information and communication platform with a wide range of added values and also provided an overview of current market developments and the industry.

Dr. Stefan Müller, CEO of expert SE, on the virtual event as part of the AGM 2020: “In these challenging times, we regrettably have to do without our expert AGM in the usual format. The health of our employees, shareholders, and exhibitors is our top priority. As an alternative, we are organizing a virtual event, true to the motto “Shaping the future with confidence”, ensuring joint season preparation.

In concrete terms, Expert Germany enables all shareholders and exhibitors to participate in a structured program with attractive content at the 12-day event. During the pre-opening week from September 21st to 27th, all virtual exhibition stands were available to the expert shareholders 24 hours a day.

Expert Germany –

Expert on tour

Every year Netherlands Expert Group organizes the mini IFA fair in Nijkerk where the Expert shop entrepreneurs are able to see new product introductions of their suppliers.
Of course, this year everything is different because of Covid-19. Out of respect for the Covid-19 measures and everyone’s health, they canceled the mini IFA. However, they still wanted to do something for their entrepreneurs to make sure that they are aware of all new products introduced by their suppliers. That is how the idea for Expert on Tour came up.

The goal of Expert on Tour is to show new products to shop entrepreneurs via professional videos made together with their suppliers. To do this, the Netherlands Expert Group bought an orange (of course) Volkswagen T2 Transporter to visit their suppliers, distributors, and a few Expert shops. In every video, the suppliers told something about their product introductions and what discount offers they have during the ‘Korting Festival’ (discount weeks). Also, each supplier closed the video with a competition, to which shop staff could answer and win very nice prizes, like a Smart TV. They ended up making 21 professional videos within just two weeks (week 35, 36, and 37). The videos have been broadcasted at the Expert Facebook group page and OnsExpert (intranet). So far, the reactions and feedback from both Expert shop staff as suppliers are very positive!

How Expert on tour looks like you can see on our Youtube channel. Click here

Expert continues to grow and partners up with Pevex in Croatia

We are pleased to announce that we are strengthening the Expert Group further through a new partnership with the Croatian company Pevec d.d. and their retail banner Pevex (

We are now represented in 22 markets!

In 2019 Pevex had sales of €290m through its 25 stores holding a strong position in the Croatian market of Technical Consumer Goods.

We welcome Pevex to Expert International!

Expert International celebrates 50 years!

Expert International hosted a special event in Athens to celebrate 50 years of the group. As well as a big gala event, a business conference with strategic partners from the industry was also organised.

180 experts from all 21 member countries, as well as 60 representatives from the most important suppliers, accepted the invitation to attend expert International’s big anniversary event. But it wasn’t all partying in Athens: as part of the business conference, CEO Dieter Mathys and Chair of the Executive Board Ciaran O’Reilly provided an insight into the successful development of the business over the last 50 years.

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